Formerly Raw Iron Tyler New Name. New Facility at 415 Troup Hwy. Same Ownership & Unmatched 24/7 Iron Atmosphere! ✉️ Questions? Email info@unmaskedfitness.com
📍 415 Troup Hwy, Tyler, TX 75701 • 🔓 24/7 Member Access

BREAK YOUR LIMITS.
GET UNMASKED.
GET STRONG.

Raw Iron Tyler is now Unmasked Fitness & Training! Tyler’s dedicated 24/7 powerlifting, bodybuilding, and strength training powerhouse—featuring heavy plate-loaded specialty machines, "The Yard" floodlit outdoor turf, and zero annual contracts.

4.8 ★
49 Google Reviews
24 / 7 / 365
24/7 Member Access
$0 Contract
Month-to-Month Freedom
The Yard
Outdoor Turf & Specialty Iron
Open 24 Hours • 365 Days Unmasked Fitness & Training Official Emblem
⚡ WANT TO LIFT RIGHT NOW?
Instant 24-Hour Digital Door Pass
$10

Visiting Tyler or tired of crowded chain gyms on heavy leg/back day? Grab a 24-Hour Day Pass online for instant 24/7 door access. Love the gym? Join within 48 hours and we’ll credit your $10 toward your joining fee!

🔓 Buy $10 Day Pass ✉️ Email Inquiry
No Long-Term Contracts • Instant 24/7 Access

CHOOSE YOUR UNMASKED MEMBERSHIP

Every plan includes 24/7/365 Member Access to our full strength powerhouse and outdoor turf. Choose a flexible month-to-month plan or unlock even greater savings with a Paid-in-Full Cash Pack.

Local Heroes & Students

Educators, Students & First Responders

Special rate for TJC, UT Tyler, Teachers, Military & First Responders.

$24.99 / month
+ tax • No Contract • $20 one-time setup
  • Save $10/month every single month
  • 24/7/365 member door access
  • 5 minutes from TJC & hospitals
  • Full equipment & "The Yard" outdoor turf access
Claim $24.99/mo Rate →

Couples 24/7 Membership

Train with your partner or lifting buddy and save ($27.50/person).

$54.99 / month
+ tax • Covers 2 Members • No Contract
  • Includes 2 individual 24/7 member passes
  • Only $27.50/mo per lifter
  • Full specialty equipment & "The Yard" access
  • Month-to-month flexibility for both members
Join as a Couple ($54.99/mo) →

Family (3 Members) & Corporate

Bring the whole crew ($23.33/person) with $0 Joining Fee!

$69.99 / mo (Family of 3)
$0 Joining Fee • Corporate Rate: $29.99/mo
  • Family Plan ($69.99/mo): Covers up to 3 family members ($0 Join Fee)
  • Corporate Plan ($29.99/mo): Business rate ($0 Join Fee)
  • 24/7 member access for every member
Join Family Plan ($69.99/mo) → Need Corporate Membership ($29.99/mo)? Click Here →
Built By Lifters, For Lifters

WHY SERIOUS LIFTERS SWITCH TO UNMASKED

Commercial chain gyms pack hundreds of people onto cardio rows and ban chalk. At 415 Troup Hwy, you get a true strength powerhouse with specialty iron, outdoor turf, and a real lifting family.

🏋️‍♂️

Specialty Plate-Loaded Iron

Hand-picked heavy steel machines and free weights engineered for powerlifting, bodybuilding, and hypertrophy—never waiting 30 minutes for a rack.

  • ✓ New Multi-Grip Plate-Loaded Chest-Supported Row
  • ✓ Heavy Hack Press & Leg Press Machines
  • ✓ Competition Power Racks & Deadlift Platforms
  • ✓ Heavy Dumbbells & Specialty Bars
🌙

"The Yard" Outdoor Training Area

Take your conditioning outside into The Yard—our floodlit outdoor turf training ground built for old-school grit day or night.

  • ✓ Floodlit Outdoor Turf for Day & Night Sessions
  • ✓ Sled Pushes, Tire Flips & Strongman Conditioning
  • ✓ Open-Air Dumbbell & Functional Work
  • ✓ Dedicated Athletic & Strength Conditioning Space
🦾

Old-School Grit & Expert Coaching

Led by 15+ year CPT & Strength Coach Brian Lacy, LaTosha "Tosha" Cleaver, and Jesse Cleaver Jr.

  • ✓ 1-on-1 Personal Training & Custom Programming
  • ✓ Powerlifting & Bodybuilding Prep
  • ✓ Zero Ego, High-Accountability `#GymFamily`
  • ✓ Supportive Environment for Beginners to Pros
Bring Your Lifting Partner

NEVER LIFT ALONE: CLAIM A PARTNER PLAN OR SEND AN INQUIRY

Everything hits heavier with the right spotter. Whether you’re one of our current Unmasked members bringing a friend, or two lifters switching gyms together, we hook partners up:

  • 🔥 Current Members: Refer a lifting partner who joins and ask us about our member referral perks!
  • 🔥 Couples / Lifting Partner Plan ($54.99/mo): Drops your cost to just $27.50/month per person.
  • 🔥 3-Person Crew / Family Plan ($69.99/mo): Just $23.33/month per lifter with $0 Joining Fee!
✉️ Email info@unmaskedfitness.com

✉️ Send Us a Quick Email Inquiry

Have a question about memberships, partner plans, or 1-on-1 personal training? Send an inquiry directly to info@unmaskedfitness.com.

How to Find Our Facility

VISIT US AT 415 TROUP HWY IN TYLER

We relocated from Timms St to 415 Troup Hwy, Tyler, TX 75701. Look for the white & grey trimmed building right off South Broadway!

📍 Location & Building Guide

Our strength powerhouse sits along the 400 block of Troup Hwy—here is the easiest way to spot us on your first drive over:

How to Spot Our Building:
• Located at 415 Troup Hwy, just 1 block east of S Broadway Ave (US-69) & S Donnybrook Ave.
• Directly across from Rose Hill Cemetery.
• Look for the white & grey trimmed building with convenient front pull-in parking!
  • 📍 Address: 415 Troup Hwy, Tyler, TX 75701
  • 🕒 Member Hours: Open 24 Hours / 7 Days a Week
  • 📞 Phone: (903) 805-0547
  • ✉️ Email: info@unmaskedfitness.com
  • 📸 Instagram: @b_lacy23
🗺️ Open in Google Maps ⭐ Leave a Google Review (4.8★) 👍 Review Us on Facebook
Got Questions?

FREQUENTLY ASKED QUESTIONS

Yes! Raw Iron Tyler relocated from Timms St to our white & grey trimmed building at 415 Troup Hwy and officially rebranded to Unmasked Fitness & Training in August 2026. We have the exact same ownership (Brian Lacy & LaTosha Cleaver), the same hardcore lifting family atmosphere, upgraded specialty plate-loaded equipment, and our new outdoor turf training area ("The Yard").
When you sign up for a membership or grab a $10 Day Pass online, you receive instant 24/7 digital mobile door access so you can unlock the front door at 415 Troup Hwy 24 hours a day, 365 days a year right from your smartphone.
Never. All of our monthly memberships ($34.99/mo Standard, $24.99/mo Educators/Students/First Responders, $54.99/mo Couples, and $69.99/mo Family) are 100% No-Contract. You can also unlock even greater savings by paying upfront for 3 months ($30/mo — $90 paid in full) or 12 months ($30/mo — $360 paid in full).
If you haven't completed your switch to our new membership system yet or have a question about your account, simply select your plan online or email us at info@unmaskedfitness.com and we’ll get your 24/7 access set up right away.
⚡ $10 Day Pass 💪 Join $34.99/mo ✉️ Email