Formerly Raw Iron Tyler New Name. New Facility at 415 Troup Hwy. Same Ownership & Unmatched 24/7 Iron Atmosphere! 🎃 Halloween Raffle ($10 / 3 for $25) — Win 1-Yr Membership + $100!
⚡ $10 Day Pass Join Now ($34.99/mo)
📍 415 Troup Hwy, Tyler, TX 75701 • 🔓 24/7 Kisi App Access

BREAK YOUR LIMITS.
GET UNMASKED.
GET STRONG.

Raw Iron Tyler is now Unmasked Fitness & Training! Tyler’s dedicated 24/7 powerlifting, bodybuilding, and strength training warehouse—featuring heavy plate-loaded specialty machines, "The Yard" floodlit outdoor turf, and zero annual contracts.

💪 Join Standard 24/7 — $34.99/mo 🔥 3-Month Strong Pack — $90 ($0 Join Fee) 🎓 Students, Educators & First Responders: $24.99/mo →
4.8 ★
49 Google Reviews
24 / 7 / 365
Kisi Smartphone Unlock
$0 Contract
Month-to-Month Freedom
The Yard
Outdoor Turf & Specialty Iron
Open 24 Hours • Kisi Active Unmasked Fitness & Training Official Emblem
⚡ WANT TO LIFT RIGHT NOW?
Instant 24-Hour Kisi Mobile Door Pass
$10

Visiting Tyler or tired of crowded chain gyms on heavy leg/back day? Grab a 24-Hour Day Pass online and unlock the door from your phone. Love the gym? Join within 48 hours and we’ll credit your $10 toward your joining fee!

🔓 Buy $10 Day Pass 🖨️ Door QR Sign
No Long-Term Contracts • Instant 24/7 Access

CHOOSE YOUR UNMASKED MEMBERSHIP

Every plan is powered by GymFlow + Kisi 24/7 Smartphone Access. Choose a flexible month-to-month plan or save the $20 joining fee with a Paid-in-Full Cash Pack.

Most Popular

Standard 24/7 Membership

Full 24/7 iron, specialty machines & outdoor turf access.

$34.99 / month
+ tax • No Contract • $20 one-time setup
  • 24/7/365 Kisi smartphone door unlock
  • Full access to Specialty Plate-Loaded Iron
  • Full access to "The Yard" outdoor turf area
  • Unlimited classes & community challenges
Join Standard ($34.99/mo) →
Local Heroes & Students

Educators, Students & First Responders

Special rate for TJC, UT Tyler, Teachers, Military & First Responders.

$24.99 / month
+ tax • No Contract • $20 one-time setup
  • Save $10/month every single month
  • 24/7/365 Kisi smartphone door unlock
  • 5 minutes from TJC & hospitals
  • Unlimited classes & "The Yard" access
Claim $24.99/mo Rate →

Couples 24/7 Membership

Train with your partner or lifting buddy and save ($27.50/person).

$54.99 / month
+ tax • Covers 2 Members • No Contract
  • Includes 2 individual 24/7 Kisi mobile passes
  • Only $27.50/mo per lifter
  • Full specialty equipment & "The Yard" access
  • Unlimited classes included for both
Join as a Couple ($54.99/mo) →

Family (3 Members) & Corporate

Bring the whole crew ($23.33/person) with $0 Joining Fee!

$69.99 / mo (Family of 3)
$0 Joining Fee • Corporate Rate: $29.99/mo
  • Family Plan ($69.99/mo): Covers up to 3 family members ($0 Join Fee)
  • Corporate Plan ($29.99/mo): Business partner rate ($0 Join Fee)
  • 24/7 Kisi mobile access for every member
Family ($69.99) Corporate ($29.99)
Built By Lifters, For Lifters

WHY SERIOUS LIFTERS SWITCH TO UNMASKED

Commercial chain gyms pack hundreds of people onto cardio rows and ban chalk. At 415 Troup Hwy, you get hardcore specialty iron, outdoor turf, and a real lifting family.

🏋️‍♂️

Specialty Plate-Loaded Iron

Hand-picked heavy steel machines and free weights engineered for powerlifting, bodybuilding, and hypertrophy—never waiting 30 minutes for a rack.

  • ✓ New Multi-Grip Plate-Loaded Chest-Supported Row
  • ✓ Heavy Hack Press & Leg Press Machines
  • ✓ Competition Power Racks & Deadlift Platforms
  • ✓ Heavy Dumbbells & Specialty Bars
🌙

"The Yard" Outdoor Training Area

Take your conditioning outside into The Yard—our floodlit outdoor turf training ground built for old-school grit day or night.

  • ✓ Floodlit Outdoor Turf for Night Sessions
  • ✓ Sled Pushes, Tire Flips & Strongman Conditioning
  • ✓ Open-Air Dumbbell & Functional Work
  • ✓ Saturday Group & Personal Training Sessions
🦾

Superhero Grit & Expert Coaching

Led by 15+ year CPT & Strength Coach Brian Lacy, LaTosha "Tosha" Cleaver, Jesse Cleaver Jr., and Kyler Keller.

  • ✓ Custom Wolverine & Colossus Wall Murals
  • ✓ 1-on-1 Personal Training & Meet Prep
  • ✓ Zero Ego, High-Accountability `#GymFamily`
  • ✓ Seasonal Challenges (*Build a Better Skeleton*)
Bring Your Lifting Partner

NEVER LIFT ALONE: CLAIM A PARTNER PASS OR DUO RATE

Everything hits heavier with the right spotter. Whether you’re one of our current Unmasked members bringing a friend, or two lifters switching gyms together, we hook partners up:

  • 🔥 Current Members: Refer a lifting partner who joins and get an Unmasked referral perk / account credit!
  • 🔥 Couples / Lifting Partner Plan ($54.99/mo): Drops your cost to just $27.50/month per person.
  • 🔥 3-Person Crew / Family Plan ($69.99/mo): Just $23.33/month per lifter with $0 Joining Fee!
📋 Open Official GymFlow Enquiry Form 📞 Call (903) 805-0547

📲 Quick Partner Pass / Tour Request

Send a 1-tap text directly to management to set up a Partner Workout Pass or switch your crew over.

Stronger Together • Community & Charity

EVENTS, RAFFLES & LIFTING FOR LAVI

Unmasked Fitness & Training is more than iron—we back our community, local Tyler businesses, and families fighting childhood illness.

🎃 Active Gym Fundraiser • Drawn Oct 31

UNMASKED HALLOWEEN RAFFLE

Help us continue adding new specialty equipment and upgrading our 415 Troup Hwy facility! Open to both new and current members:

  • 🏆 Grand Prize: 1-Year Gym Membership + Unmasked Shirt + $100 Visa Gift Card
  • 🎟️ Ticket Price: $10 per ticket or 3 tickets for $25
  • 🎁 Bonus Entry: Like, Share & Tag a friend on our Facebook Raffle post!
25
Days
03
Hours
45
Mins
🎟️ Text to Buy Raffle Tickets ($10 / 3 for $25) 👍 View Raffle on Facebook
💜 501(c)(3) Nonprofit • Save the Date: April 3, 2027

5TH ANNUAL LIFTING FOR LAVI

Lifting Hearts. Building Strength. Honoring Lavi. Established in memory of Alavia “Lavi” Cleaver, our annual charity powerlifting meet raises vital awareness and support for families facing childhood brain tumors.

  • 📅 Meet Date: Saturday, April 3, 2027 in Tyler, TX
  • 🤝 Partners: National Brain Tumor Society & NPL
  • 💪 Get Involved: Compete on the platform, sponsor the meet, or train with our team to hit your meet PRs!
💜 Follow Lifting for Lavi Updates 🏋️ Inquire About Meet Prep / Sponsorship
Proudly Connected With Our Local Tyler Community & Neighbors
⚡ 5 Star Nutrition Tyler • ⚡ Kirkland Chiropractic • ⚡ Stretch Zone Tyler • ⚡ Stewart's Donnybrook Automotive (Next Door) • ⚡ Frios Gourmet Pops
How to Find Our New Facility

VISIT US AT 415 TROUP HWY IN TYLER

We relocated from Timms St to 415 Troup Hwy, Tyler, TX 75701. Look for the matte-black building with the black-and-white striped awning right off South Broadway!

📍 Exact Landmark Guide

Because our matte-black strength warehouse sits low along the 400 block of Troup Hwy, here is the easiest way to spot us on your first drive over:

Look for These Landmarks:
• Located just 1 block east of S Broadway Ave (US-69) & S Donnybrook Ave.
• Right next door to Stewart’s Donnybrook Automotive (ACDelco garage).
• Directly across from Rose Hill Cemetery.
• Look for the matte-black building with the black-and-white striped front awning and front pull-in parking!
🗺️ Open in Google Maps ⭐ Leave a Google Review (4.8★) 👍 Review Us on Facebook
Got Questions?

FREQUENTLY ASKED QUESTIONS

Yes! Raw Iron Tyler relocated from Timms St to 415 Troup Hwy and officially rebranded to Unmasked Fitness & Training in August 2026. We have the exact same ownership (Brian Lacy & LaTosha Cleaver), the same hardcore lifting family atmosphere, upgraded specialty plate-loaded equipment, and our new outdoor turf training area ("The Yard").
Our gym uses GymFlow integrated directly with Kisi 24/7 Smart Access. When you sign up for a membership or grab a $10 Day Pass online, your account links to the Kisi mobile app so you can unlock the front door at 415 Troup Hwy 24 hours a day, 365 days a year right from your smartphone.
Never. All of our monthly memberships ($34.99/mo Standard, $24.99/mo Educators/Students/First Responders, $54.99/mo Couples, and $69.99/mo Family) are 100% No-Contract. You can also pay upfront for 3 months ($90) or 12 months ($360) with $0 joining fee.
If you haven't completed your switch to our new GymFlow system yet or need to update an expired card, simply select your plan on our GymFlow portal or text/call us at (903) 805-0547 and we’ll get your Kisi access synced right away.
⚡ $10 Day Pass 💪 Join $34.99/mo 📲 Text